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ABOUT
TOLAR Audio Video Lighting,
INC. |
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Using the very well equipped scene shop at Chico State's performing arts center, Tolar Sounds began building speaker enclosures and road cases in 1997. Equipped with a considerable welding facility, the shop also allowed the development of custom fly hardware, mounting brackets and framework to be designed and custom built. Tolar Sounds began to develop a positive reputation for innovative designs and extremely meticulous engineering.
Between September 11th, 2001 and the over saturation of concerts offered by the emerging Indian Casinos, local long time concert promoters began losing money on their shows and the concert industry, outside the casino market, took a dive which drove down prices. We duked it out with other regional companies for market share and thankfully faired well, but the experience drove us to diversify the company for further stability. For this reason, we added Disk Jockey Services and sound reinforcement for weddings and began offering video services and renting projectors and screens, a segment of the business that has grown significantly each year since then. Unfortunately in this business if you want a larger piece of pie, you have to take someone elses...and we like pie! So also in 2001, Tolar Sounds became a reseller of professional audio equipment, obtaining dealerships for the high end lines that the company had been relying on for years. The company obtained a C7 California State Contractors Licence the following year and began aggressively designing, selling and installing sound systems for churches, schools, clubs and restaurants. In 2003 the company began providing lighting and video sales and service as well, installing projectors, screens and video cameras and offering AV services for business seminars and meetings at hotels and rental halls throughout Northern California. Currently our contracting division is managed by Chuck Mahar, former proprietor of the Sound Source music retailer in Chico, and he has diversified it dramatically, providing unique and advanced systems integration solutions for a wide range of clients from sound masking white noise systems for the county courthouses to SMART Class Rooms for our local schools. In
2004, Tolar Sounds Audio Services was incorporated and the name was changed
to Tolar A.V.L., Inc. (for audio, video & lighting).
This As 2007 closed, Tolar A.V.L. sold our DJ division and backed out of the wedding industry. The same year we obtained a C-10 full voltage electrical contractors license, making us one of the only companies in the state that can actually tie in our own power legally! Of coarse, they do it anyway... A brief stint with our own mini sprint race car proved to be a total waste of money, but was fun for a while. You might have seen us getting our ass kicked at Cycle Land Speedway one Saturday night.
With the addition of Benjamin Johnson as our head LD, we have been performing lighting work that exceeds anything we've previously seen in our area and we are very proud of what we currently have to offer. We expect our employees to maintain not only the highest standard of professionalism and skill at the gig, but to make personal choices that reflect a morality and character that is congruent with the companies reputation and the expectations of our clients. It has not been easy finding such individuals, but presently we have 18 stellar individuals in our employ and we are very pleased that during the recent economic decline, we have only moved forward and have retained and supported them without interruption. 2010 is seeing a huge increase in business and we are very excited about the future of our company. We hope you are also doing well! Thank you for taking the time to learn about the history of Tolar AVL, Inc... |
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